OnlyFans and OFM agency glossary
The terms you will hear as soon as you talk to an agency or to other creators, defined in one sentence with a practical example.
The platform
- Release form A release form is the written consent of an adult who appears in a creator's content without being a verified, tagged creator themselves.
- Identity verification Identity verification is the check OnlyFans uses to confirm that anyone opening a creator account is at least 18 and is who they claim to be.
Sales and messages
- Whale A whale is industry slang for a fan who spends far more than the average subscriber on a creator's page, through paid messages, tips and custom requests.
- Mass message A mass message is a single message an OnlyFans creator sends to many fans at once, either all subscribers or chosen lists, from the platform's messaging area.
- Tip menu A tip menu is a list of extras with fixed prices that a creator publishes so fans know exactly what each tip gets them, usually pinned to the profile or sent in the welcome message.
- Custom content Custom content (a 'custom') is a photo, video or message a creator makes at one fan's request, for a price agreed before any work starts.
- PPV (pay-per-view) PPV (pay-per-view) on OnlyFans is content a fan unlocks by paying a separate price on top of their subscription, usually sent as a locked direct message or a locked post.
Promotion
- S4S (shoutout for shoutout) S4S, short for shoutout for shoutout (or share for share), is a swap in which two creators promote each other to their own audiences at no cost, usually with a post, a story or a link to the other's profile.
- Collab (collaboration) A collab is content that two or more creators make together and post on one or more of their accounts, sharing audiences and revenue.
- Link in bio A link in bio is the link placed in a social media profile to send followers to another website, such as an OnlyFans page or a link-in-bio page like Linktree.
- Tracking link A tracking link is a named version of an OnlyFans profile link created for one specific promotion.
Team and agency
- OFM OFM stands for OnlyFans management: an agency or manager running parts of a creator's OnlyFans account, such as fan chat, promotion, pricing and strategy, usually for a share of earnings.
- Chatter A chatter is a person who messages a creator's OnlyFans fans on the creator's behalf: replying in their voice, selling paid content and handling tips.
Money
- Chargeback A chargeback is a payment a fan reverses through their bank or card issuer instead of asking the platform for a refund.
- Referral program The OnlyFans referral program pays a referrer 5% of the fan payments generated by a creator they refer during that creator's first 12 months, up to $50,000 per referred creator.
Safety
More terms
- Vault
- The OnlyFans library where a creator stores photos and videos to reuse in posts and paid messages. Organizing it with lists saves time and avoids selling the same item twice to the same fan.
- Free or paid page
- The two ways to run an account: a free subscription, where most money comes from paid messages and tips, or a paid subscription. Many creators run both. Learn more
- Free trial link
- A link that gives free access to a paid page for a few days or to a limited number of fans. It helps win subscribers during a promotion and measure how many go on to pay.
- Expired fans
- Subscribers whose subscription ended without renewing. They are still a valuable audience: the right message at the right time can bring them back.
- OFTV
- OnlyFans' video platform with free, safe for work content, separate from creators' subscription pages.
- Shadowban
- When a social network quietly reduces an account's reach, usually for breaking its rules on content or links. It is one reason to follow each network's rules when promoting. Learn more
- Niche
- The specific theme or style that sets an account apart and attracts a particular audience. A clear niche makes promotion easier and fans more loyal.
- Upsell
- Offering a fan something more valuable after a purchase or during a conversation, such as a bundle or custom content. Done well, it adds value; done badly, it feels pushy.
- Bundle
- A discounted multi-month subscription offer, such as three or six months at a lower monthly price, used to raise retention.
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