What is an OnlyFans mass message? Ideas, examples and timing

What mass messages are for

A mass message lets a creator announce new content, welcome new subscribers or sell a PPV to many fans without writing to each one. Fans receive it like any other chat message, so it competes with personal conversations: send too many and fans stop opening them. OnlyFans’ messaging lets you choose recipients, either all subscribers or lists, including lists the account creates itself. Menus change over time, so check the options in your account before building a routine around a specific one.

Five types cover most needs, with short SFW examples to adapt to the creator’s voice:

• Welcome: “Thanks for joining! I post new sets every week. What do you enjoy most?”
• Content drop: “New beach set is on my page today. Which photo is your favorite?”
• PPV offer: “I made a longer behind-the-scenes video from Saturday’s shoot, 8 minutes, unlock it here for $15.”
• Check-in: “Haven’t heard from you in a while. How’s your week going?”
• Win-back: for expired fans, only through the channels OnlyFans allows and with an honest reason to return.

An example with numbers

A hypothetical example: an account with 2,000 subscribers sends a $12 PPV only to the list of fans who bought something in the last 30 days, 300 people. 45 unlock it: fans pay $540 and $432 reaches the account after OnlyFans’ 20%. Sent to all 2,000, it might have sold a little more, but it would also have reached 1,700 fans who rarely buy and who, after enough offers they do not want, may stop renewing.

Common mistakes

• Sending to everyone, every time. The same message does not suit a new fan and one who buys every week.
• Not excluding fans who already bought that content.
• Passing off a mass message as personal. Writing warmly is fine; saying something was made just for one fan when it went to hundreds is deceptive.
• Captions that do not match what unlocks, which OnlyFans’ Acceptable Use Policy bans and which leads to complaints or chargebacks.
• Ignoring the replies. Every reply to a mass message is a conversation someone has to answer.

How an agency handles it

At an agency, mass messages are planned by a lead: which segment, which day, what time in the fans’ main time zone and with what content. Chatters handle the replies, which is often where the real sales happen, and big spenders, or whales, usually get one-to-one attention rather than generic sends. Every send is logged with its result so what does not work is not repeated. At Ofagen we prepare segments and lists from the fan profiles in our CRM; sending mass messages from the CRM itself is in development, so for now they go out from OnlyFans. More on paid content in what PPV is, and on how we run chat in our OnlyFans chatting service.