---
title: "What is an OnlyFans tracking link? How to measure your promos"
canonical: https://ofagen.com/en/glossary/tracking-link/
language: en
updated: 2026-11-08
publisher: Ofagen (https://ofagen.com/)
author: Flus (https://ofagen.com/en/author/flus/)
published: 2026-11-08
alternate_es: https://ofagen.com/glosario/enlace-de-seguimiento/
---

# What is an OnlyFans tracking link? How to measure your promos

> A tracking link is a named version of an OnlyFans profile link created for one specific promotion. OnlyFans counts the clicks and new subscribers that arrive through each link, so creators and agencies can see which platform, post or collab actually brings in fans.

## What a tracking link is for

A tracking link ends the guesswork about which promotion works. If you use the same link on Instagram, Reddit and in a collab, you know how many subscribers you have, but not where they came from. With a different link for each placement, OnlyFans tells you how many clicks and new subscribers each one brought. According to Supercreator's guide from February 2026, links are created in the account settings under tracking links, each with its own name, and the platform shows clicks, new subscribers and conversion rate, but not revenue per link.

Do not confuse it with a free trial link, which also gives free subscription days to the fans who use it.

## An example with numbers

A hypothetical example: a creator sets up three links for a week of promotion, named "reddit_community1", "x_thread_march" and "collab_march". At the end of the week:

| Link | Clicks | Subscribers | Conversion |
|---|---|---|---|
| reddit_community1 | 400 | 20 | 5% |
| x_thread_march | 150 | 12 | 8% |
| collab_march | 90 | 15 | 16.7% |

The collab brought fewer visits but better ones. To know how much money each link made, add up what those fans spent afterwards within a fixed window, for example 30 days.

## Common mistakes

- **One link for everything.** It blends the results and you learn nothing.
- **Names with no system**, such as "promo2" or "new", that nobody understands a month later. Use source, partner and date.
- **Counting a fan's lifetime spend.** If a former subscriber comes back through a new link, what they spent years ago is not that promo's doing.
- **Assuming it sees everything.** Someone who sees your promo but later searches your name and subscribes from your profile is not credited to any link.

## How an agency handles it

An agency creates one link per placement and per partner, with a naming convention the whole team follows, and logs the cost of each promotion next to its link. After 7, 30 or 90 days it compares which links brought subscribers who buy, not just subscribers. This matters most for swaps and partnerships such as [S4S](/en/glossary/s4s/) and [collabs](/en/glossary/collab/), where every partner should get their own link.

To create and analyze links, you can use the free [FansTracker tracking link generator](https://fanstracker.com/tools/onlyfans-tracking-link-generator/); promo tracking inside the CRM itself is in development. Where to place each link is covered in [how to promote OnlyFans](/en/guides/how-to-promote-onlyfans/), and how we run promotion for creators in our [OnlyFans marketing service](/en/services/onlyfans-marketing/).

## Frequently asked questions

### How do I create a tracking link on OnlyFans?

Go to your account settings, open the tracking links section, create a new link, give it a name that identifies the promotion and copy it into that platform or post. Menu names change with updates, so follow what you see on screen, and use one naming convention for every link so your history stays readable.

### Does OnlyFans show revenue per tracking link?

According to public industry guides, OnlyFans shows clicks, new subscribers and conversion rate for each link, but not revenue. To get revenue per link, add up what the fans who joined through it spent, counting only what they spent after subscribing and within a fixed window such as 30 days.

### What is the difference between a tracking link and a free trial link?

A tracking link only labels where each subscriber came from. A free trial link also gives new fans a number of free subscription days, usually with a claim limit or an expiry date. Both can be measured separately, and it is best not to mix them in the same analysis.

## Sources

- [OnlyFans tracking links guide](https://www.supercreator.app/guides/onlyfans-tracking-links), Supercreator (February 18, 2026)
- [OnlyFans tracking link generator](https://fanstracker.com/tools/onlyfans-tracking-link-generator/), FansTracker (November 8, 2026)

Updated on November 8, 2026.

## Keep reading

- [How to promote OnlyFans: where to post, how to track it and the mistakes that get accounts banned](https://ofagen.com/en/guides/how-to-promote-onlyfans/index.html.md) (HTML: https://ofagen.com/en/guides/how-to-promote-onlyfans/)
- [What does S4S mean on OnlyFans? Shoutout for shoutout explained](https://ofagen.com/en/glossary/s4s/index.html.md) (HTML: https://ofagen.com/en/glossary/s4s/)
- [What is a collab on OnlyFans? Rules, consent and revenue splits](https://ofagen.com/en/glossary/collab/index.html.md) (HTML: https://ofagen.com/en/glossary/collab/)
- [OnlyFans marketing agency: promotion you can measure](https://ofagen.com/en/services/onlyfans-marketing/index.html.md) (HTML: https://ofagen.com/en/services/onlyfans-marketing/)
- [How to promote OnlyFans on Reddit: the rules, the right subreddits and the mistakes that get you banned](https://ofagen.com/en/guides/how-to-promote-onlyfans/reddit/index.html.md) (HTML: https://ofagen.com/en/guides/how-to-promote-onlyfans/reddit/)

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