--- title: "What is PPV on OnlyFans? Meaning, pricing and examples" canonical: https://ofagen.com/en/glossary/ppv/ language: en updated: 2026-11-08 publisher: Ofagen (https://ofagen.com/) author: Flus (https://ofagen.com/en/author/flus/) published: 2026-11-08 alternate_es: https://ofagen.com/glosario/ppv/ --- # What is PPV on OnlyFans? Meaning, pricing and examples > PPV (pay-per-view) on OnlyFans is content a fan unlocks by paying a separate price on top of their subscription, usually sent as a locked direct message or a locked post. OnlyFans' terms list it as one of the ways creators earn, and the platform keeps 20% of every payment. ## What PPV is for PPV lets a creator charge for specific content on top of the subscription. The subscription opens the page; PPV sells what not every fan wants or what is worth more: a longer video, a full set or an exclusive preview. OnlyFans' terms distinguish between subscriptions, pay-per-view content and other payments between a fan and a creator, including direct messages. For creators, it is a way to let the fans who value their work most pay more without raising the price for everyone. | | Subscription | PPV | |---|---|---| | What the fan pays for | Access to the feed for a period | One specific piece or bundle | | When they pay | Renews automatically | Each time they unlock something | | Who sees it | Every subscriber | Only the fans who pay | | OnlyFans fee | 20% | 20% | ## An example with numbers A hypothetical example: a creator sends an 8-minute behind-the-scenes video for $15. If 40 fans unlock it, fans pay $600; OnlyFans keeps 20% ($120) and $480 reaches the account. If the creator works with an agency charging 30% of net earnings, the agency takes $144 and the creator keeps $336. And if a fan later gets a refund or a chargeback, OnlyFans may deduct that share from the creator's earnings. ## Common mistakes - **Descriptions that hide what is inside.** OnlyFans' Acceptable Use Policy bans misleading descriptions, and a fan who feels misled is a prime candidate for a [chargeback](/en/glossary/chargeback/). - **Sending the same PPV to fans who already bought it.** Exclude buyers before every send. - **Random pricing.** A clear price ladder (cheaper single pieces, pricier bundles) works better than inventing a price in every chat. - **Turning every conversation into a sale.** Fans who only ever receive offers stop opening messages. ## How an agency handles it An agency runs PPV on two fronts: [mass messages](/en/glossary/mass-message/) with paid content for segments of fans, and PPV inside one-to-one conversations, which the chatter offers when it fits. To avoid re-selling what a fan already owns, every purchase is logged in the fan's notes and checked before anything new is offered. At Ofagen those notes live in our CRM and the whole team sees them, so the night shift knows exactly what the morning shift knows. To see how PPV fits with the rest of an account's income, read [how to make money on OnlyFans](/en/guides/how-to-make-money-on-onlyfans/). ## Frequently asked questions ### What does PPV mean on OnlyFans? PPV means pay-per-view. On OnlyFans it is content a fan pays to unlock separately from the subscription, either in a direct message or in a locked post on the profile. OnlyFans' terms count it as one of the main types of creator income, alongside subscriptions, tips and other payments such as messages. ### Is PPV better than a subscription? They are not rivals. The subscription brings recurring income and access to the feed; PPV charges separately for content that is more valuable or more specific. A common setup pairs an affordable subscription with PPV in chat. What tends to backfire is an expensive subscription plus constant PPV, because fans feel they are paying twice for the same thing. ### How much does OnlyFans take from PPV? 20%, the same as subscriptions and tips: OnlyFans' terms set its fee at 20% of every fan payment. On a $20 PPV, $16 reaches the creator's account. If the fan later gets a refund or a chargeback, OnlyFans may deduct the creator's share of that payment from their earnings. ## Sources - [OnlyFans Terms of Service](https://onlyfans.com/terms), OnlyFans (November 7, 2026) - [OnlyFans Contract between Fan and Creator](https://onlyfans.com/contract), OnlyFans (November 7, 2026) - [OnlyFans Acceptable Use Policy](https://onlyfans.com/acceptable-use-policy), OnlyFans (November 7, 2026) Updated on November 8, 2026. ## Keep reading - [What is an OnlyFans mass message? Ideas, examples and timing](https://ofagen.com/en/glossary/mass-message/index.html.md) (HTML: https://ofagen.com/en/glossary/mass-message/) - [What is a chargeback on OnlyFans? What it means for creator earnings](https://ofagen.com/en/glossary/chargeback/index.html.md) (HTML: https://ofagen.com/en/glossary/chargeback/) - [How to make money on OnlyFans: income streams, pricing, chat and promotion](https://ofagen.com/en/guides/how-to-make-money-on-onlyfans/index.html.md) (HTML: https://ofagen.com/en/guides/how-to-make-money-on-onlyfans/) - [Professional OnlyFans chatting: chatters who work in our own CRM](https://ofagen.com/en/services/onlyfans-chatting/index.html.md) (HTML: https://ofagen.com/en/services/onlyfans-chatting/) - [What is an OnlyFans tip menu? Ideas, examples and pricing](https://ofagen.com/en/glossary/tip-menu/index.html.md) (HTML: https://ofagen.com/en/glossary/tip-menu/) - [What is a whale on OnlyFans? Meaning and how to treat big spenders](https://ofagen.com/en/glossary/whale/index.html.md) (HTML: https://ofagen.com/en/glossary/whale/) --- Markdown version of the page: https://ofagen.com/en/glossary/ppv/